Salsabor Y Cachè (abbreviated as SYC) was founded in 1997 by Rogelio Moreno, Alyra Lenox, and Joel Hernandez in a small office in Los Angeles, California.

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The name “Salsabor Y Cachè” was born after a long night of brainstorming among the three founders. Alyra suggested the phrase “Salsa y Sabor” to reflect her fiery style and vibrant energy. Joel added “y Cachè”, highlighting Rogelio’s signature elegance and poise. Rogelio then combined both suggestions to form the name Salsabor Y Cachè—a phrase that would come to represent the flavor and elegance of Salsa. That name has remained a symbol of their artistic vision ever since.

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For eight years, Salsabor Y Cachè toured internationally as ambassadors of Los Angeles, sponsored by Bacardí. After the partnership ended, the group—under the direction of Rogelio Moreno—continued to perform around the world, captivating audiences and inspiring generations of dancers.

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SYC has performed at major salsa congresses across the globe and on iconic stages, including the Latin GRAMMYs alongside Celia Cruz for her hit “La Negra Tiene Tumbao”. The company has also appeared in music videos for Marc Anthony and featured in numerous films and television productions.

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Renowned for their technical precision, elegant styling, innovative costuming, and powerful musicality, SYC sets the standard for excellence in salsa performance. Every performance is the result of countless hours of training—an effort rewarded by the electrifying applause of audiences worldwide.

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With over two decades of impact, Salsabor Y Cachè continues to represent Los Angeles with passion, dedication, and the unwavering commitment to excellence that has made them a cornerstone of the global salsa community.

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